Business Resources

Customer Service

The Defining Principles of Great Customer Service
See how good customer service is vital component in your business processes.

CUSTOMER SERVICE and it’s role in the 21st Century
The Golden Rule, "do unto others as you would have them do unto you," may seem self-evident in the way we try to conduct our personal lives. Yet this axiom is assuming new importance as a guiding principle in the world of business.

Honoring the Traditions of Customer Service
No matter how tired you are of hearing about it, most marketplace observers believe customer service holds the key to the success of your business.

Management

Competing With Chains
Savvy merchants are learning fast that smallness has its advantages.

Marketing

Loyal Customers and the Bottom Line
From a marketing standpoint loyalty helps us increase market share, continued patronage and referrals.

Identify New Prospects: Creating the Ideal Customer Questionnaire
Who is your ideal customer? Ask yourself these 10 key questions about your current customer base and your answers will spell success.

Finding Customers: Market Segmentation
A key factor to success in today's market place is finding subtle differences to give business a marketing edge.
Small Business Series by Nancy H. Bull & Gregory R. Passewitz

Marketing Mistakes to Avoid
Marketing is a vital part of business success. By knowing how to avoid certain mistakes, you will save energy, disappointment – and money.

Marketing Programs You Can Implement Quickly
Focus on developing a service-oriented business dedicated to solving customers' problems.

Benefits from Coupons
Coupons have proven themselves to be a highly effective sales tool for businesses.

Targeting and Segmentation
Workbook

Miscellaneous

The Business Plan Road Map To Success
Workbook

How to Write Effectively for an Online Audience
KISS: Keep It Simple, Smarty! The number-one design principle for the web is simplicity. Quality web design should make it easy for the reader to find content, absorb your message, and act on it…

Resource Links to Support your Business
Local and national resources that can support your business.

Eview Articles

How to Read Your Ratings Report

Preparing to Build Your Website
Make your Site an Effective Online Marketing Tool

Sharing Advice Can Win You Customers
How to Write an Expert Article

Making Public Opinion Work for You
Three Steps to Getting Ratings for your Business